Deeplinking is a convenient feature to make candidates shortcut the , which allows candidates to take a shortcut past job discovery flow and take them directly to the job carousel or to the application flow. This technique is typically used when a particular job position is advertised individually, using either an online or an offline marketing method.
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Perform a platform switch (from WebMessenger to Whatsapp or to SMS)
QR code or link displayed on a website, candidates scan the QR code / click the link and are taken to the job position
Email campaigns:
Link sent out to talent pool, candidates who click on the link are taken to the job position
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Please note: deeplinking works the best with message pre-population which is a platform dependent feature and as such on some platforms might not be supported. Please check the platform comparison for further details. |
How does deeplinking
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work?
Deeplinking is executed via uses a special control command that is passed to the chatbot and instructs it to shortcut the conversation to a specific job position.
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There are two types of deeplinks: one can direct the candidate to the job carousel (offer deeplinking), while the other to the first step of the application flow (application deeplinking). Both types can work either with jobpal position IDs or ATS side job IDs. In case of an ATS connection one would typically use the ATS side job ID.
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In case of offer deeplinking, the candidate is taken to the job carousel, which is populated only with the particular job offer. At the job carousel, candidates can ask position specific questions or can proceed to the application flow.
The control command word for offer deeplinking with ATS side job ID is #ref_ext_offer which and is supposed to be followed by the ATS side job ID within , provided between two colons. Example: #ref_ext_offer:12345: where 12345 is the ATS side job ID. Please consult your jobpal account representative to learn how to acquire ATS side job IDs in your ATS.
The jobpal ID using counterpart is #ref_offer - example: #ref_offer:5e5694e343e7dd00b3072672: where 5e5694e343e7dd00b3072672 is the jobpal job ID. Jobpal job IDs can be taken from the end of the URL of any job position opened on the job openings page of the dashboard.
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The control command word for application deeplinking with ATS side job ID is #ref_ext_apply which should be followed by the ATS side job ID within colons. Example: #ref_ext_apply:12345: where 12345 is the ATS side job ID. Please consult your jobpal account representative to learn how to acquire ATS side job IDs in your ATS.
The jobpal ID based version is #ref_apply - example: #ref_apply:5e5694e343e7dd00b3072672: where 5e5694e343e7dd00b3072672 is the jobpal job ID. Jobpal job IDs can be taken from the URL of any job position opened on the job openings page of the dashboard - please see the illustration above.
How to pre-populate the user message
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In order deeplinking to work, the control command word and the job ID must be sent in the conversation by the candidate. Message pre-population is a method that fills the chatbot conversation with a pre-set message (in our case the deeplinking command and job ID). With the use of message pre-population, the effort on the candidate’s side is reduced to a single button press.
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Deeplinking and campaign tracking use the same method to pass parameters to the chatbot and thus . Thus, these features can be combined by adding campaign tracking commands to a deeplink. Example:
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