Chatbot promotion innitatives

Owned by Nina Praß
Last updated: Oct 29, 2020 by Klaudia (Unlicensed)
3 min read

For a well-performing chatbot, traffic plays a very important role. Let's make sure you can get the most out of our technology by promoting your chatbot and increasing its adoption. You can promote your chatbot online or offline. Here are some ideas on the initiatives that you can take.

Online promotion initiatives

By enabling deeplinking, you are able to create an even better experience for your potential users and lead them straight into the particular, promoted job offer.

You can reach potential candidates by sharing the link to the chatbot. By clicking the link, candidates are directly involved in the interaction with the chatbot.

Which channels can you use to promote the chatbot?

  1. Facebook. If you have implemented a Facebook Messenger chatbot, you can run ads on the platform with a CTA leading directly to the conversation with the chatbot.

  2. LinkedIn. You can use LinkedIn posts to reach candidates that look for jobs on the platform. Lots of potential candidates might look for job openings not on your career page, but rather through platforms like LinkedIn or Xing.

     

  3. Other Social Media. You can use your existing channels, like Twitter and Instagram, to promote the chatbot. You can use links or QR codes on posts or in Instagram stories.

     

  4. Email. Promoting the chatbot with email campaigns can help bring awareness to the chatbot and job openings as well. As a recruiter you can also promote the chatbot by including a banner or link to the chatbot in your email signature. 

  5. Your own website. You can place announcements in a form of banners or similar on your website to promote the chatbot and link to the subpage or platform where the chatbot is located. You can place a banner on your website with a link to the chatbot subpage. This way it can be seen on your whole career page. Be sure to mention that the chatbot is suitable for a specific area or job target group, if applicable, to manage the expectations of your users. Enhance your Call-To-Action to bring additional awareness and traffic to the chatbot.

  6. Blog post. You can promote your chatbot by writing a blog post or PR announcement and share it with your potential users (in the form of a newsletter or LinkedIn post, for example).

Offline promotion initiatives

In the case of offline initiatives, you can enhance your current marketing and promotional campaigns. Here are a few ideas:

  1. Print. You can print flyers or brochures to bring attention to the chatbot. Make sure that the code/access to the chatbot is clearly visible and understandable.

  2. Advertisements. Can be placed everywhere, e.g. on public train stations or in public transport. Make sure to place a QR Code and/or URL on the ad that links directly to the chatbot.

  3. Career fairs/events. For any candidates that may be shy or just exploring the stands, a chatbot may be a great way to engage with your brand. Invite them to scan the QR code and start the conversation with the chatbot to learn more about the company and the current job openings.